Tag Archives: writing
Organize Complex Content With Mind Maps
Posted on 14. Nov, 2011 by twanless.
Do you cringe at the thought of creating complex content for posting in e-books, white papers, case studies, articles, or analytical reports ? It’s no wonder: These tasks are very large organizational projects made even more difficult when the content involves scientific, technical, or business writing. Not only do you have to create a cogent [...]
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Pain Relief: Will An Aspirin Do?
Posted on 07. Sep, 2011 by twanless.
Here’s a writing tip for all B2B content producers: Pick your words and labels carefully and ensure they’re appropriate for the target user. All writers have a standard set of words they employ on a regular basis, often without thought: Writers of content are no different. Especially in the Business to Business content marketing sphere, [...]
