Tag Archives: journalism

Tame The Informational Content Monster: Hire A Journalist.

Posted on 30. Jun, 2011 by .


Most businesses today constantly receive and send content. And most of them think it’s all about the presentation,as if it’s just another sales process. But content is the marshalling of information to persuade and/or train. The best people at that are journalists. Over at the Poynter Institute, blogger Jill Geisner, in her post, Ten Reasons [...]

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