Why Content Marketing?

Posted on 12. Nov, 2010 by Tony Wanless in Content

Because it’s more cost-effective

Because it has a longer shelf life than advertising

Because it has a wider reach

Because it’s dynamic and more “alive”

Because it involves less risk

Because it’s easier to change

Because it’s easier to measure the results

Because it talks directly to your prospects

Because it’s about them, not you

Because it helps prospects with their problems and creates loyalty

Because it emulates word-of-mouth referrals, the best marketing of all

Because it creates trust

Because it shows your expertise

Because IT WORKS!

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