Archive for October, 2010
The Power Of Words
Posted on 14. Oct, 2010 by Tony Wanless.
Some clients, friends, and general observers have complained that this site is … um … pretty wordy. Why so many words, they ask. Where are the pictures? Lots of reasons: I like words and am most comfortable with them. I recognize the power of pictures and video, but I believe words are still the best [...]
Continue Reading
Content Marketing Takes Off
Posted on 12. Oct, 2010 by Tony Wanless.
Content marketing has become THE preferred means of marketing for many businesses today. This is especially true in the B2B market where decisions are not made in haste and the sales cycle can be very long. In fact, nine out of 10 B2B marketers in a recent survey conducted by MarketingProfs and Junta42 use content [...]
Continue Reading
Reinvention: Copy The Entrepreneur You Want To Be
Posted on 10. Oct, 2010 by Tony Wanless.
Previously posted at www.reinventionistblog.net If you want to change your behavior to be a better entrepreneur, you’re going to have to find models. Then you need to employ empathy by acting like them. There is a unique psychological aspect of the human mind that makes us tend to become like the people we spend the most [...]
Continue Reading
Content Is About The Task, Not The Tool
Posted on 09. Oct, 2010 by Tony Wanless.
Too often lately, discussions about content marketing seem to always get down to the tools used. Which platform, which social media, which delivery channel, which web site. When you do get people to think about content from a marketing point of view, they invariably think you mean writing web copy. That’s part of it, but [...]