Archive for November, 2010
How To Sell Your Expertise While You Work
Posted on 22. Nov, 2010 by Tony Wanless.
Conquer the the marketing-vs-producing trade off in your professional business. Create content to produce revenue and market your expert services while you continue with your usual work. Most knowledge and professional businesses have long relied almost exclusively on referrals as their primary lead-generation vehicle. The reasoning goes that because a referral is the most trusted [...]
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Why Content Marketing?
Posted on 12. Nov, 2010 by Tony Wanless.
Because it’s more cost-effective Because it has a longer shelf life than advertising Because it has a wider reach Because it’s dynamic and more “alive” Because it involves less risk Because it’s easier to change Because it’s easier to measure the results Because it talks directly to your prospects Because it’s about them, not you [...]
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Content Marketing Is Being Human
Posted on 01. Nov, 2010 by Tony Wanless.
Does your marketing reflect the human beings that make up your company, the personality behind your brand? Content is one way to humanize your company so that you can access the all-important human dimension of business. Simply, people like doing business with people they know and have done so as long as there has been [...]