Archive for 'B2B Marketing'
How To Get More Views Of Specialty Content
Posted on 21. Mar, 2011 by Tony Wanless.
If you’re a company that markets very specific B2B solutions, don’t fall for the usual SEO advice to cast a wide keyword net. Statistics show that you should do the opposite and zero in on very specific keyword chains. You’re a specialty company that’s trying to use content marketing to market your niche business-to-business or [...]
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Generate Quality Content With Expert Commentary
Posted on 14. Mar, 2011 by Tony Wanless.
A great way to generate quality and reusable content is to become an expert for the media. Most content used in B2B marketing is of the run of the mill variety –blogs, tweets, etc. This is not to say that they’re bad. But they’re rarely very deep and so only get you a brief glance [...]
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Crap Content: Google Tries To Stem The Tide
Posted on 08. Mar, 2011 by Tony Wanless.
In an attempt to fight the content farms that are proliferating on the Web, Google has changed the way it ranks content. It will work for a while, but not forever. Google has changed its algorithms to lower the search rankings of the content farms that have proliferated on the Web, thereby opening the door [...]
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How A VPN Can Focus Content Marketing
Posted on 23. Feb, 2011 by Tony Wanless.
Private VPNs are one method in which content marketers working niches can avoid the SEO scramble that is denaturing content today. The private networks allow your company to become the center of a community. Much has been written about the role of content in modern business to business (B2B) marketing, invariably from the content creation [...]
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Effective Content Marketing Comes From Effective Drilling
Posted on 08. Feb, 2011 by Tony Wanless.
Content marketing demands much more knowledge about prospects’ hopes and fears and problems than traditional marketing. It appears a six-month old report on the state of B2B content marketing is as prescient now as it was when it was released in Sept. 2010. The report, prepared by the Content Marketing Institute and MarketingProfs, found the [...]
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Trust The Biggest B2B Marketing Issue in 2011
Posted on 31. Jan, 2011 by Tony Wanless.
It looks like creating trust is going to be Job No. 1 for Business to Business (B2B) marketers in 2011. Of course it could be said that trust is always the underlying message contained in all online and offline B2B marketing, because the stakes are so much higher for buyers than in consumer marketing. But [...]