Approach


Knowpreneur  understands the financial, organizational, and marketing imperatives that drive entrepreneurs, managers, and directors in the knowledge age. 

Our mission is to help these leaders of the knowledge economy hurdle barriers restricting their growth. We do it by applying a consulting process we adapted from methods used by world-wide thinkers and management consulting organizations. 

Knowpreneur's sister company, Sentare Information Services, then supplies the tactical material to make a plan happen. 

Our approach is always collaborative. We don't show up, ask a few questions, disappear, and throw a report on your desk six months later. 

Our core skills of analysis, synthesis, and articulation help client organizations streamline thinking and planning processes so leaders can get on with their real business of leading and managing. 

 

 
``Tony's knowledge of marketing and communications, gained as a long-time member of the business media, combines with his understanding of the subtleties of early-stage venture investment to create valuable insight.''

Steve Hnatiuk, partner, Yaletown Venture Partners
   


 Expertise

When collaborating with clients we strive to create:

  • Purpose:     Clarity on the strategic objective leads to achievement of tactical goals.
  • Value:          An organization must do more than talk about value, it should help create it. 
  • Knowledge: We continually nurture knowledge with ongoing support and coaching. 

Some of Knowpreneur 's past projects include: 

  • Guiding a company with online gaming technology as it sifted through various market entry strategies
  • Advising an international health administration consultancy on start-up strategies
  • Marketing planning for an international critical-thinking consultancy
  • Development of business and strategic plans for diverse businesses ranging from a university-based biotechnology firm to a manufacturer and distributor of alternative commercial cleaning products to a multicultural festival.
  • Architecting scientific knowledge capture and dissemination systems for a proposed web-based management system involving the world's second largest biosphere in Cambodia. 
  • Development and collaborative writing of the best selling management book "Everything I needed to know about business...I learned from a Canadian!" (Wiley & Sons, Leonard J. Brody and David Raffa),  published May 2005
  • Development of financing strategies for a provider of business tools software for smart phones.  
  • Development of online and broadcast entrepreneurship training programs for a television production company 
  • Content development for the World Chambers Network, the business development arm of the Paris-based International Chambers of Commerce
  • Frequent consulting on strategy, start-up, business transition, and marketing for Business Development Bank of Canada
 

Further, we have been involved in:

  • Communication strategies for the launch of a venture capital fund
  • Development of service innovation strategies for a social entrepreneurial operation
  • Mentoring business planning for entrepreneur training programs
  • Judging business plans for contests and institutions
 

 




(c) 2004, KnowPreneur Consultants